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[Information] Designing DM from the Recipient's Perspective

[Information] Designing DM from the Recipient's Perspective

How to maximize responses with the deep appeal of paper combined with digital pathways!

This document explains the design of direct mail (DM) from the recipient's perspective. Many DMs tend to focus on "our company's features and service descriptions," but what the recipient wants to know is how their own issues will be improved (value). You will gain practical know-how on structuring DMs from the recipient's perspective, designing benefit-centered text, and leveraging the strengths of print media that appeal to the senses. We encourage you to read it. [Contents (partial)] ■ Principles for leading DM to success ■ Designing DMs from the recipient's perspective & creating pathways to increase response rates ■ Reasons why print DMs are chosen & hybrid design of print and digital ■ How to create DM text that generates responses (value-centered) ■ Promotional strategies that merge the strengths of print with digital analysis ■ Targeting accuracy determines 80% of response rates *For more details, please download the PDF or feel free to contact us.

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DM・Direct Mail Shipping Agency

DM・Direct Mail Shipping Agency

Leave it to the professionals of DM shipping agency! We handle design, printing, processing, and shipping all in one go.

Our company holds a special contract for large-volume shipments with Japan Post, and we provide support through "DM shipping agency" to help our customers send DM at a lower cost. In addition to "DM shipping agency," we also handle all processes related to DM, including work for DM, printing, and list arrangement, allowing you to entrust us with everything related to DM. Furthermore, we can offer multiple shipping methods, such as Yu-Mail, DM mail, regional mail, and regular mail. We will propose shipping methods based on the characteristics of the DM, such as shape, lot size, and delivery area. 【Features】 ■ We have a shipping contract (for Kuroneko Yu-Mail and Yu-Mail) ■ We handle all processes in one company ■ A sales style aimed at reducing costs ■ An industry share of 300 million pieces annually ■ Support for projects nationwide *For more details, please refer to the related links or feel free to contact us.

  • Customer Support
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[Data] "Target Accuracy" × "Synergistic Effect of Creativity"

[Data] "Target Accuracy" × "Synergistic Effect of Creativity"

Accurate target setting influences 50% of the effectiveness of direct mail!

In this document, we introduce the principles that lead to the success of direct mail (DM), including planning and production, as well as data marketing. We cover the importance ratios of key factors such as target, timing, offer, and creative that contribute to the success of DM, along with an overview of our services, the process, and frequently asked questions. Our company specializes in DM operations, including planning, production, printing, and mailing. We are committed to supporting you with our motto of improving costs and enhancing effectiveness. [Contents (partial)] ■ Company Overview ■ Three Reasons to Choose Us ■ Principles for Successful DM ■ Planning and Production | Service Overview ■ Data Marketing | Service Overview *For more details, please download the PDF or feel free to contact us.

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Support for new business development realized through over 10 media.

Support for new business development realized through over 10 media.

Marketing support that directly delivers "paper × member data" to a highly motivated member base!

We would like to introduce our "New Business Development Support." Utilizing a network of over 10 media outlets, we propose appropriate advertising plans tailored to your target audience. We can also accommodate new business development strategies that combine multiple media based on your industry and products. Please feel free to contact us when needed. 【Features of Direct User Approach Media】 ■ Promotion of cross-selling ■ Member newsletters ■ Inclusion of mail-order products ■ Member direct mail (postal) *For more details, please download the PDF or feel free to contact us.

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Correspondence basics for services like Kuroneko DM delivery and metropolitan area mail delivery.

Correspondence basics for services like Kuroneko DM delivery and metropolitan area mail delivery.

Check before requesting direct mail shipping services! Here is an introduction to what constitutes a letter.

Direct mail is gaining attention as a promotional method that can effectively showcase a company's products. Direct mail can include various items such as catalogs, flyers, and novelties, but on the other hand, documents that fall under the category of written correspondence may not be sent via mail services. In this column, Musashino Corporation, which handles Kuroneko DM services and metropolitan mail services, introduces what constitutes written correspondence. [Content] ■ Check before requesting direct mail shipping agency! What is written correspondence? ■ Items that can be sent as written correspondence and examples. Feel free to consult us about direct mail shipping agency. ■ For direct mail shipping agency, request a quote from Musashino Corporation, which supports Kuroneko DM services and metropolitan mail services. *For detailed information, please refer to the related links. For more details, feel free to contact us.

  • Other services and technologies
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For First-Time Customers

For First-Time Customers

We can handle from 100 to 1 million messages! We are also running a special campaign for first-time customers.

We make it easy to deliver DM by simply preparing the inserts and address data. Our most popular DM shipping service, "A4 Size Transparent OPP Envelope DM," allows A4 direct mail to be placed directly into a "transparent OPP envelope" without folding, making it a simple, convenient, and very cost-effective service for mail delivery. It is also popular as a "trial" for first-time users. We ship as quickly as the next business day and can handle from 100 to 1 million pieces. Please feel free to contact us even if you only need the insertion and shipping services. 【Features】 ■ Nationwide service ■ Insertion and DM shipping only are also welcome ■ Shipping as quickly as the next business day ■ Handling from 100 to 1 million pieces ■ Realizing no hassle for customers *For more details, please refer to the related link page or feel free to contact us.

  • Other services and technologies
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Promotion of Account Opening through QRDM for Financial Institutions

Promotion of Account Opening through QRDM for Financial Institutions

Linking DM and the web to streamline account opening!

Opening accounts at financial institutions is a crucial strategy for customer acquisition. However, traditional direct mail (DM) strategies have faced challenges such as difficulty in measuring effectiveness and a lack of clarity regarding cost-effectiveness. QRDM is a total DM solution that tracks customer responses through direct mail with unique QR codes for each recipient, promoting applications for account openings. 【Usage Scenarios】 - Announcing account opening campaigns - Providing guidance on account opening procedures - Encouraging requests for materials 【Benefits of Implementation】 - Enables measurement of DM effectiveness - Visualizes customer behavior by directing them to the website - Allows for personalized information delivery tailored to customer attributes

  • Email delivery system
  • Mail delivery service

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Retail-oriented DM total solution 'QRDM'

Retail-oriented DM total solution 'QRDM'

Maximize coupon effectiveness with DM featuring QR codes for different recipients!

In the retail industry, effective coupon distribution to customers is essential for increasing sales. However, paper coupons present challenges such as difficulty in measuring effectiveness and a lack of visibility regarding cost-effectiveness. The DM total solution 'QRDM' enables detailed tracking of coupon usage through individually coded DM, facilitating effective web marketing. 【Usage Scenarios】 - Sending DM with coupons - Tracking customer coupon usage - Implementing web marketing based on usage status 【Benefits of Implementation】 - Increased coupon usage rates - Collection and analysis of customer data - Optimization of web marketing

  • Email delivery system
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New business development support realized through over 10 media for educational institutions.

New business development support realized through over 10 media for educational institutions.

Directly deliver student recruitment support to members with high purchasing intent!

In student recruitment at educational institutions, effective communication to the appropriate target audience is crucial. Many schools and tutoring centers utilize various media to disseminate information, but there are not a few cases where they feel challenges regarding cost-effectiveness and reach to their target audience. Our "New Development Support Achieved Through Over 10 Media" will solve the challenges your school faces in student recruitment. 【Usage Scenarios】 - Sending school brochures and pamphlets - Announcing open campus events - Providing information for admission briefings - Informing current students' parents 【Benefits of Implementation】 - Achieving cost-effective student recruitment - High reach rate to the target audience - Flexible strategy development by combining various media

  • Ad management and operations
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New Business Development Support for Real Estate

New Business Development Support for Real Estate

Directly provide property information to members with high purchasing intent.

In the real estate industry, acquiring new customers and effectively communicating information to existing customers is crucial. In particular, it is essential to accurately convey the appeal of properties and attract customer interest. Utilizing printed media for information dissemination is an effective means to enhance appeal to customers. Our new customer development support leverages a network of over 10 media outlets to propose appropriate advertising plans tailored to the target audience. 【Usage Scenarios】 - Property introduction direct mail - Publication of property information in newsletters for members - Providing property information through inclusion with mail-order products 【Effects of Implementation】 - Reaching high-purchase-intent demographics - Increasing interest in properties - Improving contract rates

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New business development support realized through over 10 media for recruitment assistance.

New business development support realized through over 10 media for recruitment assistance.

Direct recruitment support delivered to members with high purchasing intent.

In the recruitment support within the human resources industry, it is important to effectively approach the talent that companies are seeking. To deliver information to many job seekers and convey the appeal of the company, a strategy utilizing diverse media is essential. Our new business development support leverages a network of over 10 media outlets to propose the most suitable plan for your recruitment needs. 【Utilization Scenarios】 - Publication in a newsletter for members - Sending job information via member direct mail (postal) 【Effects of Implementation】 - Reaching a highly motivated audience - Increasing awareness of your company's recruitment information

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Promoting Reservations through the Use of Paper DM and Digital Tools for Beauty Salons

Promoting Reservations through the Use of Paper DM and Digital Tools for Beauty Salons

Support increasing reservation rates for beauty salons by integrating paper DM and digital measures.

In the beauty industry, acquiring new customers and nurturing repeat clients is crucial. Particularly, securing appointments directly impacts sales, necessitating effective customer attraction methods. Paper direct mail (DM) has the advantage of delivering information directly to customers and being memorable. However, in today's increasingly digital world, relying solely on paper DM can yield limited effects. Therefore, combining paper DM with digital strategies can lead to greater effectiveness. This document explains methods for connecting paper DM to online bookings and designing targeting strategies to increase response rates. 【Usage Scenarios】 * Approaching new customers * Encouraging repeat visits from existing customers * Announcing campaigns * Announcing events 【Benefits of Implementation】 * Increase in the number of bookings * Improvement in customer repeat rates * Increase in sales * Enhancement of customer satisfaction

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[For Educational Institutions] Increase Response Rate for Individual Consultations by Utilizing Paper DM and Digital Tools

[For Educational Institutions] Increase Response Rate for Individual Consultations by Utilizing Paper DM and Digital Tools

By merging paper DM and digital, we achieve effective customer attraction for individual consultations.

In individual consultations at educational institutions, effective communication of information to students and parents is crucial. Printed materials such as direct mail (DM) enhance the contact rate with information and promote participation in individual consultations by collaborating with digital initiatives. This document aims to improve response rates by seamlessly connecting printed DM to online platforms. 【Usage Scenarios】 * Attracting participants to school information sessions and college consultation events * Promoting requests for materials in student recruitment * Increasing reservations for individual consultations 【Effects of Implementation】 * Maximizing information reach through DM * Measuring and improving effectiveness through digital integration * Enhancing motivation to participate in individual consultations

  • Ad management and operations
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Enhancing Recruitment Power with Paper DM and Digital Utilization for the Human Resources Industry

Enhancing Recruitment Power with Paper DM and Digital Utilization for the Human Resources Industry

Fusing paper DM and digital! We maximize the response rate of job advertisements.

In the recruitment industry, maximizing the effectiveness of job advertisements is the most important challenge for acquiring talented individuals. Many companies utilize online job platforms; however, due to information overload, it is difficult for job seekers to notice their postings. Paper direct mail (DM) has the advantage of reaching job seekers directly and being more memorable. This document proposes a method to dramatically improve the response rate of job advertisements by combining paper DM with digital approaches. 【Usage Scenarios】 - Announcing job advertisements - Attracting attendees to company information sessions - Guiding participants to recruitment events 【Benefits of Implementation】 - Capturing job seekers' attention and increasing application rates - Enhancing the company's brand image - Reducing recruitment costs

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Catalog shipment

Catalog shipment

We will ship catalogs, direct mail, newsletters, and samples cheaply and reliably.

By leveraging our experience and know-how since our establishment in 1973, we can significantly reduce overall costs by lowering the shipping fees, which constitute the highest proportion of expenses in direct mail (DM) dispatch. The mailing systems have recently become complex, including advertising mail, Yu-Mail, third-class mail, mail delivery services, Yu-Mail bulk discounts, town mail, special discounts for advertising mail, super special discounts, postal code area discounts, barcode discounts, dispatch discounts from base offices, and special discounts within postal districts. Additionally, non-postal mail services like Yamato Mail also have variable unit prices depending on the frequency and volume of dispatches. We carefully evaluate this information to select the most appropriate and cost-effective shipping method for the items being sent.

  • others
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Total DM Solution for Educational Institutions 'QRDM'

Total DM Solution for Educational Institutions 'QRDM'

Streamlining everything from sending DMs to participants of the briefing session to web marketing!

In information sessions held by educational institutions, effective communication with participants and subsequent calls to action are crucial. In particular, it is essential to deliver information effectively to many students and parents, enhancing their interest and engagement. Direct mail (DM) is an effective means of conveying the school's appeal and encouraging participation in the information session, but some may feel challenges regarding measuring its effectiveness and following up after participation. The total DM solution 'QRDM' promotes participation in information sessions and supports subsequent web marketing. 【Usage Scenarios】 - Sending out DM invitations for information sessions - Displaying individual landing pages (LP) for participants - Conducting surveys after participation 【Benefits of Implementation】 - Enables measurement of DM effectiveness - Conducts web marketing based on participant behavior - Increases participation rates in information sessions

  • Email delivery system
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New business development support realized through over 10 media for the IT industry.

New business development support realized through over 10 media for the IT industry.

Marketing support that directly reaches a highly motivated member demographic through "paper × member data"!

In the IT industry, acquiring new customers is a crucial challenge that holds the key to business growth. Especially in an increasingly competitive environment, it is essential to effectively approach the target audience and acquire high-quality leads. Our "New Customer Development Support through Over 10 Media" utilizes a network of more than 10 media outlets to propose advertising plans tailored to the needs of the IT industry. This enables effective lead acquisition. 【Usage Scenarios】 - Increasing awareness of IT-related services - Attracting participants to seminars and events - Increasing requests for materials and inquiries 【Effects of Implementation】 - Accurate approach to the target audience - Increase in the number of leads acquired - Realization of cost-effective marketing measures

  • Ad management and operations
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New business development support realized through over 10 media for the manufacturing industry.

New business development support realized through over 10 media for the manufacturing industry.

Marketing support that directly reaches members with high purchasing intent!

In expanding sales channels for the manufacturing industry, an effective approach to new customer segments is crucial. In particular, appropriate marketing strategies tailored to the characteristics of the product and the target audience are required. Our "New Customer Development Support Utilizing Over 10 Media" leverages more than 10 media to propose the optimal advertising plan for your products. This will support efficient sales channel expansion. 【Usage Scenarios】 - Increasing awareness of new products - Promoting cross-selling to existing customers - Attracting visitors to exhibitions 【Benefits of Implementation】 - Expanded reach to target audiences - Cost-effective promotions - Potential for increased sales

  • Ad management and operations
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Support for New Business Development for Medical Institutions

Support for New Business Development for Medical Institutions

Marketing support that directly reaches members with high purchasing intent!

In the healthcare industry, providing accurate and reliable information is important for both patients and medical institutions. Proper information delivery to patients deepens their understanding of treatments and leads to increased satisfaction. For medical institutions, disseminating the latest information helps build trust. Our new business development support utilizes a network of over 10 media outlets to propose appropriate advertising plans tailored to the target audience. 【Usage Scenarios】 - Advertising in medical-related information magazines - Publishing newsletters for members - Mailing patient-directed direct mail (DM) 【Effects of Implementation】 - Strengthening information delivery to patients - Increasing recognition of medical institutions - Acquiring new patients

  • Ad management and operations
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New Business Development Support for Logistics

New Business Development Support for Logistics

Marketing support that directly reaches members with high purchasing intent!

In the logistics industry, cost reduction and operational efficiency are always required. In particular, acquiring new customers is essential for increasing sales, but it is a challenge that requires a lot of time and cost. Our new customer development support addresses this challenge by utilizing a network of over 10 media outlets and proposing appropriate advertising plans tailored to the target. 【Usage Scenarios】 - Consideration of warehouse management system implementation - Optimization of delivery routes - Streamlining inventory management 【Effects of Implementation】 - Increased sales through new customer acquisition - Realization of cost-effective marketing measures - Efficient approaches based on member data targeting

  • Ad management and operations
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【旅行業界向け】紙DM×デジタル活用で体験共有を促進

【旅行業界向け】紙DM×デジタル活用で体験共有を促進

紙DMとデジタルを融合し、旅行体験を鮮やかに伝える販促戦略

旅行業界において、顧客は旅の感動や思い出を共有したいと考えています。紙DMは、写真やデザインを通じて、旅行の魅力を視覚的に伝え、顧客の興味を引くことができます。しかし、デジタル化が進む現代では、紙DMだけでは情報伝達に限界があります。そこで、紙DMとデジタルを組み合わせることで、より多くの情報を届け、顧客とのエンゲージメントを高めることが重要です。当資料は、紙DMからオンラインへ自然につなげることで、反応率を大幅に改善させることを目的としています。DMを成功に導く法則をはじめ、紙DMが選ばれる理由＆紙×デジタルのハイブリッド設計、反応率を上げるターゲティング設計などについて解説します。 【活用シーン】 * 旅行体験のレビューを促す * 旅行先の情報を詳細に伝える * 旅行商品の予約を促進する 【導入の効果】 * 顧客の記憶に残る販促 * 高い反応率 * 顧客との継続的な関係構築

  • Ad management and operations
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